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When writing internal communications, you have to overcome two
challenges that simply don't exist in the external communication arena:
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Unlike the audiences for marketing and press
communications, who've effectively volunteered themselves into the audience,
people receiving internal comms are often doing so out of a sense of
obligation.
-
When internal comms are coming from a group of people,
the relationship between the communicator group and the audience is much
more likely to become confused.
As a result, an internal audience is measurably more
likely to switch off than an external one, resulting in potentially huge IC
failure costs. We therefore need to follow a unique set of English
language rules when writing internal comms - beyond those of standard grammar
and syntax.
If you want to know more about why this is so, and
discover other unique
quirks of IC, you can download this free report:
IC - Beyond PR, Journalism & Marketing
The ICM programme is the only place you can get this
crucial learning. So, to find out more about the specific benefits of
learning the ICM, click here.
The ICM: because you can...
...become
extraordinary, now
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