What you'll walk away with from the four days' ICM tuition

1.      The dedicated IC Briefing process...

...which can guarantee that:

• Even the most clueless of clients will be able to give you a precise, accurate brief, first time every time

• No one will ever again needlessly move the goalposts

• You'll never have your time wasted with unnecessary work

• Audiences will never have their time wasted with unnecessary comms

2.      The ability to manage the ‘Triggers’ that make internal audiences switch off...

...which will mean:

• Your writing style will deliberately and increasingly improve employee engagement

• You’ll be able to end subjective arguments about ‘the right way to write things’

• Writers’ block will be a thing of the past

• Through the magic of ‘linguistic osmosis’, you can improve general writing standards across the organisation (without the expense of other people having to attend individual training courses).

3.      A new Approvals process...

...which can ensure:

• You, and everyone else involved, will save time

• Internal comms aren’t delayed, so audiences get them at the right time

• There are no uncomfortable compromises, so the communications are as good as can be

4.      The outcome-focused Feedback Management process...

...which will enable you to:

• Prove the effectiveness of every communication you produce

• Identify new/additional internal communication needs, so you can increasingly plan your work proactively

• Integrate internal communication with employee performance management, so senior managers can clearly understand – and be perpetually reminded of – how IC is key to overall business performance.

5.      IC Performance measures...

...which can mean that your clients, and approval group members, will have a personal vested interest in playing ball with you.

Each of these can be powerful on its own, but you'll also receive a coherent framework of principles and policies for knitting them all together.